games century: Youtube untold secrets

Youtube untold secrets

There are essentially two ways in which content is posted to media-sharing sites, such as YouTube, SlideShare, Flickr, or a blog, that you should be interested in. The first is when a company creates and publishes content; the second is when people outside the company organically create media about the content. The former type is important, especially in the early stages of using social marketing for your company, but the latter is the Holy Grail of social marketing.

Whenever possible, encourage your fans to remix the media you have posted or to create their own content about your company.

YouTube:

User accounts on YouTube are called channels. When creating an account on YouTube, you can customize your channel in various ways.

The first and most important step in creating your account is choosing a username; you cannot change your username, and your username will determine your YouTube URL. This custom URL is invaluable to directing customers to your YouTube channel. If you’re setting up a channel for your business, use your business name; if it’s a personal account, use your real name. If these aren’t available, pick something that you’ll be happy with in five years.

Choose a name that is short, pronounceable, and unique.

The title of your channel’s page is also customizable, and should be either a business name or a personal name, or some keywords that define what your videos are about. Your profile’s Description field is a great place to introduce yourself to your audience and include contact information, such as a website or email address. The tags you choose should include the various words that people could use to search for you or your content.

YouTube also allows you to customize your profile with specific foreground and background colors as well as fonts, and you can hide or rearrange specific parts of your profile. Use these features to echo your existing brand colors, but be careful to make sure your page is still readable: dark text on a dark background can be hard to read and may deter visitors.

Your Videos:

Watching a video online is a large commitment of attention; unlike other forms of media consumption, it is nearly impossible to multitask while browsing YouTube. Because of this, when it comes to videos, shorter is better. In addition, your videos must be very engaging. People will not sit for 10 minutes watching your CFO in front of a plain white background drone on about TPS reports. You must strive to keep your audience engaged the entire time they’re watching your videos. shows an example

of the options that are available to you when you upload a video.

Like most social media users, YouTubers are very sensitive to product pitches, so keep your contributions as noncommercial as you can. If your commercial content is extremely entertaining or informational, it may be tolerated, but this is the exception, not the rule. You should be including calls to action in your videos, but you’ll need to be very creative about them.

For example, my company often puts a trailer at the end of a video showing a user searching for inbound marketing, but no mention of the company’s name. However, that search will return HubSpot within the top 10 results.

When uploading videos, you’ll be given the option to allow people to embed your video. Embedding lets anyone copy a line of HTML code from YouTube and then paste it to his site, which then displays it there, like in a blog post.

Here is an example of the code that users can use to embed your videos on their sites:

llJVQODwlqo&hl=en&fs=1&"></param>

<param name="allowFullScreen" value="true"></param><param name="allowscriptaccess"

value="always"></param><embed

src="http://www.youtube.com/v/llJVQODwlqo&hl=en&fs=1&" type="application/x-shockwave-flash"

allowscriptaccess="always"

allowfullscreen="true" width="560" height="340"></embed></object>

This is the kind of viral content sharing that you should be striving for—you want people to spread the word for you. So, for videos, you should not only allow embedding, but actively encourage it.

YouTube has an “honors” section that lists the most actively watched videos in each category. For example, there are category lists for the most viewed, commented, favorited, rated, and responded to videos

About The Author

Bie, that's my name. Im just an ordinary blogger.Ea eam labores imperdiet, apeirian democritum ei nam, doming neglegentur ad vis. Ne malorum ceteros feugait quo, ius ea liber offendit placerat, est habemus aliquyam legendos id. Eam no corpora maluisset definitiones.